Cultivate better relationships with the right brands for you

svg
“At 2X Partners, we meet a lot of brands and get to know the founders & management team over time. Brandjectory allows us to do that in one convenient place by providing a platform where brands and investors can build relationships over time–from initial connection to regular updates to potential closing of investments.”
Author

Craig Bartlett

2X Partners
svg
“We have early access to emerging brands and are now connected to some amazing food products and entrepreneurs around the country.”
Author

Michael Stern

Gather Venture Group

Meet Brandjectory!

Connecting brands & investors. Brandjectory provides a single platform for viewing brand financials, important documents and posts. This allows you to get to know the founders and companies so you can build strong, meaningful relationships.

Simple tools & technology. Brandjectory combines the best of social media, networking platforms, and secure file distribution tools to cultivate meaningful relationships between early stage CPG entrepreneurs and accredited investors focused on the industry. 

Focused on relationship building. Brandjectory is not a crowdfunding or transaction system. It’s designed to build, foster and develop relationships between brands and investors. Transactions occur outside of Brandjectory.

Discovery

Get to know brands sooner in their lifecycle.

Brands don’t need to meet a revenue minimum in order to join, exposing investors to more young brands.

Discover brands that you may not have otherwise identified.

No selection committee or application process to limit brand membership. This offers investors a more expansive universe of options.

Efficiency

Get to know a brand and manage relationships with prospective targets more efficiently.

Receive updates and always have a brand’s current information through automated updating of a shared documents library.

Brand information is consistently displayed – both in type and structure – making it easy for investors to find what they need to know.

Ensure time invested matches level of fit. Manage the speed of relationship building so effort is never wasted on ‘non-starters.’

Privacy controls allow investors to search for and follow brands without being identified until the investor chooses.

Effectiveness

Engage with best-fit brands in productive discussions that provide insight into their business and potential.

Everything about a brand’s story and business is in one place – including confidential data – complemented with communication tools.

Monitor and engage with a brand at important decision points to evaluate potential investments with more information.

Brandjectory is not a transaction-based platform, allowing brands and investors to evolve their relationships independent of investment discussions.

For investors, Brandjectory is a brand directory!

Four simple steps to get Brandjectory working for you:

Register your account

Set up your profile

Subscribe

Start building relationships

Investor

Pricing Plan

Free while you build and edit your profile.

Take as long as you need, but…the sooner you’re live, ​the faster you’ll be on your trajectory to grow your portfolio.

Investor Account

$529/year
  • Discover brands and other investors
  • Be connected with brands and other investors
  • Receive updates from users you follow
  • Share and receive updates with your connections
  • Access documents of brand connections
  • Instant message with your connections
Get Started

Investor FAQs

Investors must complete an industry standard Investor Self Accreditation Questionnaire upon registering. Click here for an example of this document. Brandjectory retains a copy of submissions, but does not verify the information.
As a first step, Investors must complete the Investor Self Accreditation Questionnaire upon registering. Click here for an example of this document. Required information in the Investor profile includes:
– General company and individual contact information
– Company logo
– Type of investor (Angel, Family Office, Strategic, etc.)
– Investment criteria (Investment Range, Revenue Range, EBITDA Minimum, Investment Vehicles, Investment Round, Product Types, Equity Position)

Additional optional profile information includes:
– Company & individual social media information
– Company website
– Company overview and mission
– Portfolio companies (past and/or present)
– Individual career experience
– Portrait photo
The Investor profile includes contact and social media information for the individual user and its company, a company overview, investment and transaction criteria, a logo and a portrait picture. Not all fields are required. Investors have field-level control over profile privacy settings, allowing each Investor to customize the information displayed to other Investors. No Investor profile information is visible to a Brand until that Investor extends a connection request to that Brand. Upon submitting a connection request, all Investor profile information is made available to that Brand for review, regardless of the Investor’s privacy settings.
Investors can perform a search for brands (or other Investors) using up to 7 different criteria to produce highly curated lists. Brands can also search for Investors that meet its desired criteria and send you a signal. A signal lets you know the brand profile is available on Brandjectory so you can check it out. When performing an Investor search for signaling, only the type of Investor is displayed in the search results (angel, family office, VC, etc.).
Investors must initiate a connection request with a brand. Brands cannot initiate a connection request with an Investor. Once a Brand receives a connection request, it has temporary access to the Investor’s full profile to evaluate a decision, regardless of the Investor’s privacy settings. A lighter level of connection that does not require approval is the option of following a brand. All posts and comments by a user you follow will appear in your newsfeed in real time. According to your privacy settings, your name, company name, and logo appear in the “Followed by” list of users you follow, and the people you follow appear in your “Following” list, on your connections page.
Private communication with Brands can occur via instant message chat or video call after both parties are connected. Public communications occur through posts and comments in your home profile page or a group Newsfeed.
Before an Investor is connected to a brand, all posts and information across a brand’s profile about its company, except documents, are visible. Brands also have the option to limit visibility of information in their profile about financials, capital structure, and raise details to connections only. Once you are connected, you will have access to the brand’s documents and previously limited information.
No. All user content is self-moderated. Inappropriate content can be flagged by another user for prompt review by the Brandjectory team.
Founders are encouraged to post about their accomplishments in the market like achieving sales goals and revenue milestones, securing new account distribution, results from product demos or marketing campaigns, pictures from account or market event participation, adding new key team members, updates on their capital raise progress, and much more! When an Investor Follows or is connected to a brand, these updates are automatically posted in the Investor’s own newsfeed.
Any active Brand or Investor. Seven criteria filters are available to narrow your search (Investment Range, Revenue Range, EBITDA Minimum, Investment Vehicles, Investment Round, Product Types, Equity Position)
You may initiate a connection request to another Investor, or another Investor may initiate a connection request with you. Any user receiving a connection request has the option to accept or decline it. A lighter level of connection that does not require approval is the option of following. All posts and comments by another user you follow appear in your newsfeed in real time. According to your privacy settings, your name, company name, and logo appear in the “Followed by” list of users you Follow, and the people you follow appear in your “Following” list, on your connections page.

Private communication with Investors can occur via instant message or video call after both parties are Connected. Public communications occur through posts and comments on your profile home page or in a group in which you are both members.
No. At this time Brandjectory is only accessible to Investors based in the United States.

General FAQs

Brandjectory is home to emerging Brand founders, CEOs and general managers in the CPG, Food Technology and Agriculture Technology sectors, and accredited Investors who make or facilitate investments in these sectors. Accredited Investors include angel investors, family offices, investment advisors, venture/limited partner/private equity funds, angel/incubator/accelerator groups, and investment banks.
No, Brandjectory is quite different from other platforms where brands might raise money or investors can find deals for many reasons:
– We focus on building relationships, so brands can join and be on Brandjectory before, during or after a capital raise; on other platforms, brands typically join only when they are raising capital.
– We are truly an open community for brands and qualified investors – while some other platforms first apply their own review of applicant brands before posting their profile or proposed deal on the site, Brandjectory is dedicated to maximizing the reach of all emerging brands in the Natural Products industry.
– Because we do not filter out brands as they join, investors can be sure they will have the widest collection of these brands available anywhere, and all easily navigable given the Brandjectory platform’s powerful search capabilities.
– Because we are relationship focused, brands and investors can interact in real time. Brands can post updates, share documents, post videos, and chat with investors. Other platforms contain static information, and at best, offer the ability for brands to answer direct questions.
– We are focused solely on the Natural Products industry. Other platforms have brands and investors from all segments. This makes it more difficult for the right brands and investors to find each other.
– We are an affordable subscription service. Other platforms take a significant percentage of a raise (often 6% or more) and/or charge a hefty upfront fee for the brand to place a deal or for investors to have access.
– We do not handle the transactional elements of a raise. Brands and investors can take their negotiations off-line to work on the parameters of a deal.
– By charging just a subscription fee, Brandjectory seeks to attract only truly serious Natural Products brands and investors. This deters underdeveloped brands or insufficiently capitalized investors from joining Brandjectory, minimizing the ‘noise’ on the platform.
– Unlike other social media platforms or the brands’ own websites, Brandjectory is exclusively investor focused, not consumer focused. Founders tell their story and provide information about their companies directly to investors, meaning they both provide information that would normally not be shared in these other venues, and message this information in ways that are most meaningful for investors.
All profile-building functions are accessible at no cost. Being visible to other users on the platform, posting updates, sharing information with others, performing searches, and more requires a paid subscription.
Once active with a paid subscription, all features of the site (based on your user type) are enabled: post updates and build your story, comment on and like others’ posts, discover and search for users, follow and connect with others, communicate via instant message or video call, create or join groups, share documents, and more.
Introductory subscription rates are $39/mo. per user for Brands, $59/mo. per user for Investors. Since Brandjectory is about relationship building between people, accounts are person-based rather than by company. Currently multiple people can’t link themselves to the same company, but this is on our development roadmap. Users have the option to subscribe month-to-month or annually. Annual subscriptions are discounted by 25% (i.e. pay in advance for 9 months and get 3 months free).
Brandjectory does not conduct, support or facilitate financial transactions. Brandjectory exists to build relationships between Brands and Investors that can potentially lead to a transaction. Brands and Investors conduct any and all transaction activities outside of the site.
Users can flag inappropriate content, which is promptly reviewed by our team. To express other concerns or share any feedback, send a message from your account to our community manager, Brandy J, write us at Support@Brandjectory.com, or utilize the “Contact Us” link at the bottom of each page.
PDF, Microsoft Office, Google Docs/Sheets/Slides, Image, and Video file formats are all permitted. Links to documents on the web or shared drives also work. When uploading a file, individual file size is limited to 25MB. Total file storage limit per user is 100MB before subscribing, 2GB after subscribing.
Subscriptions may be cancelled at any time. Your access continues until the current subscription period ends. If a subscription expires without renewal, the profile is converted back to a free user status: the profile can be edited, but is not visible to others, and all site functions, including communication, posting, sharing and interaction with other are disabled.
Deleting your account will remove your profile, posted content, comments, and communications from the system. However, Brandjectory will maintain an archived copy of your profile content for legal purposes.