The Brandjectory Knowledge Base
The CPG industry’s acclaimed and only resource to learn how to build an investable CPG business
What you’ll learn
Take the anxiety and inefficiency out of getting yourself ‘investor ready’. Brandjectory helps CPG brands make the most of every investor interaction. The Knowledge Base enables founders to grow intelligently, setting you up for raising capital successfully.
Brandjectory Platform + The Knowledge Base: A Powerful Combination that Provides a Dynamic Investor-Centric Profile, On-Demand Learning, 200+ Best Practices & Insightful Articles, and CPG Subject Matter Expertise.
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With a combined 100+ years of experience in CPG, you’ll learn everything you need to know through our unique lens.
We know that young brands want to make the most of every investor meeting. Each interaction should be efficient and valuable to both parties, and you want to feel more than prepared: You want to have the knowledge you need and know how to effectively use it.
The Brandjectory Knowledge Base means you don’t have to try to interpret the tech industry’s version of fundraising topics for CPG any longer.
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The Knowledge Base includes dozens of topics, such as:
✔ Setting a strong foundation for your CPG business
✔ Learning the precise ways to prepare for investor meetings
✔ Navigating fundraising from crafting a valuable pitch to efficiently managing the investment deal, and knowing what to expect next
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We’ve organized these topics logically (or you can use the search function), to easily find what you are looking for at your current stage of business, and as you grow.
✔ A Deeper Insights article: learn the dynamics, nuances, recommendations ad common pitfalls
✔ Curated Intelligence: additional insights from our respected partners and other outside experts
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✔ Holistic: Provides both founder and investor perspectives
✔ Credible Expert Access: harnesses our decades of expertise, plus viewpoints of other key participants from around the industry
✔ Focused: specific to CPG to provide the most relevant guidance and education
✔ Comprehensive: covers the full suite of relevant topics
✔ User-friendly: access all content in one place, clearly organized by business and investment stages to make it easy to navigate
✔ Effective: not just reference, but enables better decisions and actions
✔ Foundational: The Knowledge Base can help improve execution of near-term activities to enable the achievement of longer-term goals
✔ Integrated: While the Knowledge Base is powerful in its own right, it’s also designed to work in concert with other Brandjectory platform components to produce meaningful synergies
✓ Access your investor compatibility
✓ Negotiate a transaction successfully
✓ Prepare for post-deal responsibilities
✓ Master the building blocks of being capital ready
✓ Communicate effectively with investors
✓ Understand investor expectations
Inside you’ll find:
We break it down into easy to understand pieces and practical guides, like how to build a Pro-Forma, the details of a Term Sheet, and more.
Hundreds of expert articles across dozens of topics spanning preparation, navigating the fundraising process, and keeping the momentum after a deal.
No need to figure everything out from scratch – rely on our expertise and experience! We’ll guide you the rest of the way.
“Brandjectory is a one-stop shop for pre revenue brands, emerging startups, as well as more seasoned brands to learn and connect with other founders and investors. Brandjectory’s deep Knowledge Base covers elements founders need to know to successfully run their business. With an ever increasing set of resources to help guide a Natural/Organic company, this platform covers it all. Building a business may be a long road; Brandjectory makes it a little less winding.”
What our member founders and investors are saying
Bruce Nierenberg, Investor, BIN Partners
Meet our Guest Contributing Experts
The Knowledge base includes insights from respected colleagues from across the CPG industry, including but not limited to:
